Monday, 21 October 2013

The fashionable social runner

A decade ago, running was synonym of efforts, a lot of efforts and just by the idea of running you could get tired or bored already. Recently we see a new trend coming up, brought by Nike with its Nike fuel, and Nike + technology and "social" application. All of that mixed with a really strong trend of running "club", because people do care a lot more about their health and want to have a good one therefore running is one of the easiest way to get a good health and to get fit. They also call themselves more a family or a crew rather than a club, they do run together sharing this amazing experience of running with friends among the city's street, often at night time. Recently around two years now, Nike introduced Nike+, an application recording and gathering your performances during your runs through your devices, iPhone, iPod, or Nike+ SportWatch GPS.

“We continue to innovate around the Nike+ ecosystem to deliver the very best experiences for our consumers, motivating and inspiring athletes at all levels,” said Stefan Olander, Nike’s VP of Digital Sport. “The Nike+ Fuel Lab, along with new Nike+ FuelBand SE and Nike+ Apps significantly enhance our NikeFuel platform.”

It is a bit geeky to wear a FuelBand I have to admit but it helped a lot of people to mix effort and game as Nike+ allows you to challenge your friend and to record everything you do even when you walk. I do not use the FuelBand I only use Nike+ to record my run with my iPhone at the moment, but soon with my SportWatch! To even be more social since the last update you can even take picture during your run and share them with your friend, quite interesting during a night run when you explore your town.

We also all know the hype around Nike shoes, Blazer, AM, Roshe, FreeRun, and now Footscape (I would kill to find my red/black again and this time I will not even wonder if I should buy them or not, I will definitely buy them). Nike is really good at Fashion by offering all kind of sneakers we may need during the day, to run, to a daily use to be worn as a proper outfit, therefore we find the same scheme for their clothes, new collection each summer/winter (roughly) and also collaboration and the most recent one is the one with Undercover Gyakusou which gave us some amazing pieces that I really would like to own.

But also do check the Fleece line by Nike which give us a good idea of what is trendy as streetwear, also use in darker outfit mixed with some brands as silent, RO, julius, visvim, damir doma, ...

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