Eudon Choi

If I have to tell you one of my flaw is that I often write when something lit the spark, I make few adjustments and then I publish it. I hate spending too much time or several sessions on one article otherwise I lose the mood that I was trying to insert in these words. So whenever I do not write during a period, it is because I did not have that little thing that makes me write article in one go. Today I came across something very interesting, that lit the spark and that caught my attention, the work of Eudon Choi, a Korean designer based in London. After a small start in 2010 thanks to the Vauxhall Fashion Scout Merit Award at the LFW and by invitation by Anna Winter at the Milan Fashion Week, he is now well on his way to achieve something admirable.

Whatever you will think when you will see his collections, he is Korean and his work is well soaked by that. The clean cuts, the formal patterns, this idea of a lustful minimalism and this touch of crazy opulence make the Korean fashion so appreciated. Tidy outfits on the catwalk, reflecting this well-organised mind of his and the inspiration from menswear, Eudon Choi did not have to wait too long before being respected as a true challenger in the fashion world. I would be delighted to see him working on a collection for men, would it be the same inspiration or will we see more of this vintage aspect on a man's silhouette? Here are my three favourites outfits from his past collections. I have been seduced by this use of old styled garments such as the uniform and the dress we can see in his collection, brought back to life in this new century with a modern Korean touch.

Style 1 // Style 2 // Style 3

Thom Browne Fall 2014/15 - The Deepest Fantasy

As the Fall is approaching and the light is fading away, the setting around this double-act play by Thom Browne was perfect. Separated into two distinct sides; the Animal Kingdom and the Nobles; the hunter and the hunted. This play was a disturbing parade. The first part was the animals in multiple shades of grey, walking around the squared-park, all grey. The garments were all messy with topstitched seams, to reflect the wild and raw nature of the animals in front of the spectators. The prey was being watched alongside a delightful Prologue by Alexandre Desplat, carrying us away to a wonderland emphasised by the elephant’s head with a well-known similarity. The head of Cthulhu, who is a "source of constant anxiety for mankind at a subconscious level", here, genuinely transplanted into the animals’s mind.

The second part; the Nobles, blowing hard with their magnificent outfits, on a military rhythm along the Rendez Vous by the same compositor as the prologue. Like a milice showing off their weapons and armour before running after their prey. Bearing an imposing silhouette, with a oak-leaves camouflage covering the faces and almost all of the outfits, intertwining a royal tapestry and the colours of Alice in her wonderland. This surreal catwalk, is a great representation of the mankind's mind. The perception of our surroundings is always a matter of apprehension, here the dominance claimed by the hunters are nothing less than a mask, a mask of fantasy, a bleak fantasy of superciliousness.

Graduate Fashion Week

Picture from the WGSN website.

As you should already knew, the Graduate Fashion Week will be taking place on the 10th to the 13th of June in London at the Earls Court Two.  Funding by George at Asda (with others) this is the most famous event for Fashion Student in the United-Kingdom. 40 universities will take part of this event,  but only 15 will be on the catwalk. Even around the world, this is a rare chance for students, as they will be able to win awards and meet some important people in the fashion industry, in which networking is the key-word.

"We have the most exceptional design talent coming out of our Colleges here in the UK and I salute their energy, their talent and their well earned and deserved global reputation."

Christopher Bailey, Burberry Creative Director

During the event, WGSN which the official trend partner of the GFW will give a seminar about macro-trends "to drive the fashion design" for the AW/13-14 collection. There is a link to the registration page.  The magazine Company is also looking for 8 students to "guest-edit" the October issue. The only thing that you have to do is to write a trend-report on the AW12 and to send it to this e-mail gfw@company.co.uk

Comme vous devez (sûrement) déjà le savoir, la Graduate Fashion Week se tiendra au Earls Court Two entre le 10 et le 13 Juin à Londres. Financé essentiellement par George (Asda) c'est l'événement le plus important pour tout les Fashion Student au Royaume-Unis, puisque pas moins de 40 universités prennent part à ce show. Quinze graviront les marches du défilés - et même autour du globe c'est une chance quasiment unique pour les étudiants anglais de pouvoir montrer leurs travaux aux yeux de ceux qui font l'industrie de la mode et obtenir la chance de continuer plus loin en se faisant ou bien recruter, ou bien financer. Mais avant tout, c'est un lieu pour agrandir son réseau, alors n'hésitez pas à y assister!

Pendant cet événement, WGSN qui le partenaire officiel de la GFW donnera un séminaire sur les macro-tendances "To drive the Fashion design" pour la collection Automne/Hiver 2013. Vous pouvez aussi participer au concours du magazine Company qui recherche 8 étudiants en guest-edit pour le numéro du mois d'Octobre. Pour cela, il vous suffit d'envoyer un rapport sur les tendances de cet AW12 à cet email : gfw@company.co.uk.

Burberry Brit White

Burberry has just released its new spring/summer collection named Burberry Brit White and as you should know, the Brit collection is for young people. That is why you will not find the clothes over-the-top but simple in white cotton and cashmere.
With a real casual style, the brit collection will be joined by a fragrance, only available this summer. Light & white clothes for a hot summer are the perfect combo to enjoy your shopping.

The Burberry website.

Vogue Fashion Night Out in Paris

    Once again, the Vogue Fashion Night Out is coming to Paris on the 6th of September. The evening, it will take place rue du Faubourg Saint-Honoré, rue Saint-Honoré, rue Royale and at the Place de la Madeleine. But as you know this Vogue night, thus you will need an invitation to access to shops and Houses. They wanted a private event and they made it. You will get an invitation if you’re a reader or if you’re a loyal customer. If you do not have any invitation you will be able to watch the event only at vogue.fr.

This is The event if you’re interested into Fashion. This is the list of the most famous Houses who are participating; A.P.C, Baldinini, Bottega Veneta, Brunello Cucinelli, Burberry, Cerruti 1881, Chanel, Chloé, Christian Louboutin, Colette, Comptoir des Cotonniers, Dior, Dolce & Gabbana, Dsquared 2, Emporio Armani, Ermenegildo Zegna, Escada, Etro, Fratelli Rossetti, Givenchy, Gucci, Guerlain, Guess, Hugo Boss, Jimmy Choo, John Galliano, Kenzo, Lancôme, Lanvin, Longchamp, Moncler, Mulberry, Paul Smith, Prada, Ralph Lauren, Roberto Cavalli, Sandro, Sonia Rykiel, Tara Jarmon, The Kooples, Tod’s, Valentino, Yves Saint Laurent, Zadig & Voltaire and Zara.

Shops & Houses will be open until midnight and offer you events and lots of promotion. Condé Nast, the giant american publisher does a lot for the Fashion World, by its events, promoting Houses and new designers. The Condé Nast Fashion & Design College will open in January 2013, take a look at their website.

The whole list of Shops & Houses is available down here;