Every time in magazines, you can easily see photoshopped-pictures and affirm that they are not real. Girls used on covers and as models are all touched-up in this way. But this is not the reality, not the average girl in the street, who is in fact their principal customers. Due to its new promotion H&M has had to apologize for the fake tan used on their models for the swimwear collection and for an abuse of photoshop. Because as you know H&M is the second largest ready-to-wear company in the world thus a lot of young girls and boys are looking at them with admiration and envy; by this kind of promotion, H&M does not warn girls (and ... a few boys) of the dangers that tanning machines can do to the skin, namely skin cancer.
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