Monday, 1 September 2014

Eudon Choi

If I have to tell you one of my flaw is that I often write when something lit the spark, I make few adjustments and then I publish it. I hate spending too much time or several sessions on one article otherwise I lose the mood that I was trying to insert in these words. So whenever I do not write during a period, it is because I did not have that little thing that makes me write article in one go. Today I came across something very interesting, that lit the spark and that caught my attention, the work of Eudon Choi, a Korean designer based in London. After a small start in 2010 thanks to the Vauxhall Fashion Scout Merit Award at the LFW and by invitation by Anna Winter at the Milan Fashion Week, he is now well on his way to achieve something admirable.

Whatever you will think when you will see his collections, he is Korean and his work is well soaked by that. The clean cuts, the formal patterns, this idea of a lustful minimalism and this touch of crazy opulence make the Korean fashion so appreciated. Tidy outfits on the catwalk, reflecting this well-organised mind of his and the inspiration from menswear, Eudon Choi did not have to wait too long before being respected as a true challenger in the fashion world. I would be delighted to see him working on a collection for men, would it be the same inspiration or will we see more of this vintage aspect on a man's silhouette? Here are my three favourites outfits from his past collections. I have been seduced by this use of old styled garments such as the uniform and the dress we can see in his collection, brought back to life in this new century with a modern Korean touch.

Style 1 // Style 2 // Style 3

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