Recycling your clothes to get a discount? H&M!

At this time, the ecological problem is hitting us, consuming in the fashion world is one of the best way to waste our resources through buying a new wardrobe each new season. We know that a lot of companies are now looking for some eco-friendly solutions to avoid the bad image of someone who does not care about our environment. I am not telling that is the only way of thinking of these companies but it takes a good percentage of it. So we have H&M, which decided to launch is own Recycle operation starting from February 2013. 

"Our sustainability efforts are rooted in a dedication to social and environmental responsibility. We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M." -  CEO Karl-Johan Persson

Therefore for each bag of old clothes (any brands) that you bring to a store you can claim a £5 voucher valid over 6 months (you have to spend at least £30 to redeem it).

The Conscious collection of HM is only made with environmentally sustainable materials (such as recycled polyester). According to H&M, as much as 95 percent of these clothes could be used again; re-worn, reused or recycled. That is a good way to recycle all the items from the last collections which are not trendy anymore. 

"H&M said the scheme was part of its wider sustainability push, which aims to develop a "closed loop" for textile fibres that would drastically reduce the environmental impact of new garments." - BusinessGreen

The only thing that we can say at the moment it is to wish them good luck with those directives, noble and trendy, a good way to ensure their future.

Cheers,

Thomas

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